InvestSmart® Fest 2016, the third iteration of SC’s biggest retail investor event was held from 23 to 25 September 2016 at Mid Valley Exhibition Centre, Kuala Lumpur. It brought together capital market industry members, associations, institutions and Government agencies under one roof to raise awareness on wise investing in the capital market. To attract all levels of the general public, the Fest was imbued with a carnival theme and corresponding games that imparted messages of smart investing. In addition to the booths manned by 48 exhibitors, we incorporated a Digital section to introduce the public to various aspects of digitisation of finance. Seminars helmed by industry speakers explored more intermediate to advanced level topics of investment. A total of 13,954 visitors attended this year’s event.